Marketing Your Art

"Pyrotechnic #49", Copyright Jim Nickelson. All Rights Reserved.
“Pyrotechnic #49”, Copyright Jim Nickelson. All Rights Reserved.

Is one of your resolutions for 2013 to get your photography or other work “out there” into the nebulous fine art market? If so, there are a few upcoming workshops here in New England that might be of interest to you.

First up is the Marketing Basics for Artists series at Portland’s Maine College of Art (h/t to Sarah Szwajkos and Heather Frederick for the reminder), with a series of marketing lectures starting this Wednesday, January 9th. The four lectures cover the breadth of marketing for artists in 2013, ranging from business cards, artist statements, websites, email marketing and social media, and the like. Definitely worth checking out if you are in the area.

Fine art photography marketing expert (really) Mary Virginia Swanson is giving a Saturday workshop down at the PRC in Boston on February 2nd entitled “Finding Your Audience“. I’ve seen her speak before and I’m confident that this will be well worth the effort — I’m going myself to this one.

Lastly, I’ve been meaning to mention this one for a while, but Photoshelter has a ton of high quality — and free — materials available on marketing, and the most recent one on email marketing for photographers is quite good.

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